Goodfirms
Depends
Confidence: Medium
Fine as a free research stop when shortlisting agencies or software.
New check
Comparison
Goodfirms and G2 both land on Depends.
Fine as a free research stop when shortlisting agencies or software.
Buyers shortlisting B2B software should use G2 free as one input, cross-checked against Capterra or TrustRadius.
| Compare | Goodfirms | G2 |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Teams shortlisting dev or marketing agencies | B2B software buyers shortlisting tools |
| Who it's not for | Agencies expecting paid listings to guarantee leads | Vendors without five-figure budgets |
| Privacy | No known public vulnerabilities found in the sources reviewed.15 | No public security page found; UpGuard reports no phishing; G2's own DPA references a past data breach. |
| Support quality | No support evidence found | Trustpilot and BBB complaints about G2's service |
| Public sentiment | Discussion centers on agencies seeking listings and buyers comparing it to Clutch and G2; no detailed verbatim user reviews surfaced in the evidence.⁷ | Buyers find G2 useful for breadth, but sentiment on G2's own service skews negative on Trustpilot and Redditors weigh it against Capterra and Trustpilot. |
| Biggest gotcha | Agencies farm reviews across G2, Clutch, GoodFirms in public groups . verify reviewers independently⁹ | Vendor contracts are negotiated and opaque; budget five figures annually before committing. |