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VERDICT

Should I use Goodfirms?

B2B reviews & ratings platform for agencies and software - goodfirms.co

Depends. Fine as a free research stop when shortlisting agencies or software. Agencies should not pay for Pro placement without proof it drives leads — Clutch and G2 have stronger buyer pull.

Confidence

Medium. Based on 15 public sources; independent review depth is thin — most evidence is platform marketing plus third-party mentions.

Ratings

  • Value for money
  • Ease of useNo usability evidence found
  • Feature depth
  • Support qualityNo support evidence found
  • Security posture

Pricing

$0

Basic listing

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
GoodFirms ProUndisclosed
SponsorshipUndisclosed

Best for

  • Teams shortlisting dev or marketing agencies
  • Buyers researching software categories
  • Agencies seeking third-party credibility badges

Not for

  • Agencies expecting paid listings to guarantee leads
  • Buyers wanting deeply verified reviews like G2's
  • Vendors needing published security documentation — none exists
  • Anyone treating rankings as independent — review farming is openly discussed

Gotchas - check before you buy

high

Agencies farm reviews across G2, Clutch, GoodFirms in public groups — verify reviewers independently

medium

Free listing is the hook; standout placement requires paid Pro — price not published

low

Third parties scrape GoodFirms rankings, so list placement circulates without context

low

Check the platform's own Trustpilot page before committing budget

Pros and cons

Pros

  • Free to browse and free basic listings for companies
  • Covers agencies and software across many categories, including cybersecurity
  • Publishes original surveys, e.g. 30% of breaches from weak passwords
  • Recognition badges used as social proof by agencies like Helpware and SotaTek
  • Claims verified client reviews on company listings

Cons

  • Review solicitation openly discussed in public groups, weakening listing credibility
  • Only 10 G2 reviews of the platform itself — thin third-party validation
  • No public security page found
  • Ranking methodology opaque; algorithm details only teased by the platform
  • Pro and sponsorship pricing undisclosed; requires sales conversation

Sources & method

Analyzed 10/04/2026 - 15 sources - No known vulnerabilities found in the sources reviewed.

official x5review x6security x1news x3

Key stats

  • Value for money: 3/5

    Rating

  • $0

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 3/5. Free to browse; Pro pricing undisclosed
  • Ease of use. No usability evidence found
  • Feature depth: 3/5. Broad categories; verification depth unclear
  • Support quality. No support evidence found
  • Security posture: 2/5. No public security page found
  • 10 Third-party reviews of Goodfirms reviews on G2
  • Yes Free listing basic profiles; Pro is paid
  • Unfunded Funding per Tracxn profile

Pricing

Basic listing

$0

  • Company profile
  • Client reviews

GoodFirms Pro

Undisclosed

  • Paid visibility upgrade
  • Price not public

Sponsorship

Undisclosed

  • Brand visibility placement
  • Sales-led pricing

Security

No known vulnerabilities found in the sources reviewed.

What users say

Discussion centers on agencies seeking listings and buyers comparing it to Clutch and G2; no detailed verbatim user reviews surfaced in the evidence.

Companies that use it

  • Helpware14
  • SotaTek
  • Codica
  • Cloudester
  • QualityLogic

Companies that could

  • FullScale10 Uses Clutch instead
Full analysis

Based on 15 public sources; independent review depth is thin — most evidence is platform marketing plus third-party mentions.

Free B2B review directory for finding agencies and software. Fine to browse; don't pay for placement without lead proof.

Methodology

Based on 15 public sources; independent review depth is thin — most evidence is platform marketing plus third-party mentions.

Sources

  1. Goodfirms - B2B Reviews & Ratings you can trustgoodfirms.co
    official
  2. Goodfirms Pro - Get Listed Free, Stand Out with Progoodfirms.co
    official
  3. Get Listed on Goodfirmsgoodfirms.co
    official
  4. Sponsorship on Goodfirmsgoodfirms.co
    official
  5. How are companies ranked on Goodfirms?help.goodfirms.co
    official
  6. Goodfirms Products on G2g2.com
    review
  7. Goodfirms on Trustpilottrustpilot.com
    review
  8. Clutch vs GoodFirms comparisonquora.com
    review
  9. How to get reviews on G2, Clutch, and GoodFirms?facebook.com
    review
  10. How to Vet Software Development Companies Using Clutchfullscale.io
    review
  11. Goodfirms Goodfirms Scraper exampleapify.com
    review
  12. 30% Security Breaches Caused by Weak Passwords - GoodFirms researchprnewswire.com
    news
  13. Goodfirms - Tracxn Company Profiletracxn.com
    news
  14. Helpware Recognized by GoodFirmshelpware.com
    news
  15. Security pagegoodfirms.co
    security

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