MyEmma (Emma)
Depends
Confidence: Medium
Buy if you run email for a university, nonprofit, franchise, or compliance-sensitive organization.
New check
Comparison
MyEmma (Emma) vs ActiveCampaign
MyEmma (Emma) and ActiveCampaign both land on Depends.
ActiveCampaign
Depends
Confidence: Medium
Buy it if you run serious multi-channel lifecycle marketing and accept per-contact pricing that users say keeps rising.
| Compare | MyEmma (Emma) | ActiveCampaign |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Universities and higher ed | SMB marketing teams |
| Who it's not for | Small teams sending simple newsletters . serious overkill | Tiny contact lists . per-contact pricing makes it bad value |
| Privacy | HITRUST i1 certified (Nov 2025) with GDPR resources; phishing alert impersonating Emma posted Feb 2026.⁸ | Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record. |
| Support quality | Dedicated support team; mixed 3.9 Trustpilot | Insufficient evidence in reviewed sources |
| Public sentiment | Mixed-to-positive ratings with price the recurring complaint.³ | Users praise the automation depth but increasingly complain about rising prices and question the CRM.15 |
| Biggest gotcha | Reviewers' loudest complaint is high price⁶ | Pricing scales with contact count; Reddit threads document users leaving over increases.13 |
Pick MyEmma (Emma) when
- Universities and higher ed
- Nonprofits and foundations
- Franchises and distributed brands
- Regulated senders needing HITRUST compliance
When MyEmma (Emma) is not a fit
- Small teams sending simple newsletters . serious overkill
- Startups wanting a free tier
- E-commerce stores . Klaviyo fits better
- Teams needing month-to-month pricing flexibility
Pick ActiveCampaign when
- SMB marketing teams
- Email/SMS lifecycle automation
- Teams outgrowing basic senders
- Ecommerce and agency use cases
When ActiveCampaign is not a fit
- Tiny contact lists . per-contact pricing makes it bad value
- Buyers wanting a primary sales CRM
- Anyone needing only a simple newsletter sender
- Price-sensitive teams after the latest hikes
Sources
- Emma homepagemyemma.comofficial
- Emma pricingmyemma.comofficial
- Emma Trustpilot reviewstrustpilot.comreview
- Emma reviews . RFP.wikirfp.wikireview
- Emma vs Klaviyo . RFP.wikirfp.wikireview
- My Emma reviews . PissedConsumermy-emma.pissedconsumer.comreview
- Emma HITRUST i1 certificationmyemma.comsecurity
- Emma phishing alert . Marigold statusstatus.myemma.comsecurity
- MyEmma pricing update . University of Utahdigital.utah.edunews
- Emma raises $5M . VentureBeatventurebeat.comnews
- ActiveCampaign Review 2026 - When (and when not to)emailtooltester.comreview
- ActiveCampaign Review: Why I No-Longer Recommendianbrodie.comreview
review
review
- Trustpilot reviews of activecampaign.comtrustpilot.comreview