Nav
Depends
Confidence: Medium
Buy Nav Prime if you're an early-stage owner actively building business credit or applying for funding soon.
New check
Comparison
Nav and Dun & Bradstreet (DNB) both land on Depends.
Buy Nav Prime if you're an early-stage owner actively building business credit or applying for funding soon.
Buy if you're a mid-to-large company that needs firmographic, credit, or risk data at scale and accepts sales-negotiated pricing.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Small businesses building credit | Enterprise sales & marketing data enrichment |
| Who it's not for | Businesses not planning to seek financing | Small teams needing a simple contact list |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁹ | Enterprise vendor with formal security programs; a 2023 breach appears in third-party trackers . scope unclear. |
| Public sentiment | Reviews lean positive . a 4-star Trustpilot rating and praise for usability . with some published criticism of Nav Prime's value.¹ | Sentiment is split: G2 reviewers praise data breadth and quick onboarding, while SmartCustomer and Trustpilot reviewers complain about pricing and support.10 |
| Biggest gotcha | Prime runs $39.99/month recurring . weigh that against your actual funding timeline.⁷ | No list pricing . budgeting requires a sales call; expect enterprise-style negotiation.15 |