Zenoti
Depends
Confidence: Medium
Buy Zenoti if you run a multi-location spa, salon, or medspa that needs an enterprise all-in-one suite with EMR and centralized reporting.
New check
Comparison
Zenoti vs Boulevard
Zenoti and Boulevard both land on Depends.
Boulevard
Depends
Confidence: Medium
Buy if you run a growing or multi-location salon, spa, or medspa and want booking, payments, and client management in one suite.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Multi-location salons, spas, and medspas | Multi-location salons and spas |
| Who it's not for | Solo stylists and single-chair salons . way overkill | Solo stylists and chair renters . overkill |
| Privacy | Publishes a trust center, security documentation, and a vulnerability disclosure program; one 2023 customer-incident filing appears in sources.16 | No public vulnerabilities found; company markets HIPAA compliance for medspas and hires security staff, but its own security page returned no content. |
| Support quality | BBB complaints on file; Reddit owners switch away | Live chat and help center exist; no quality data |
| Public sentiment | Sentiment is mixed: reviewers praise feature depth and category leadership, while medspa users on Reddit complain about a confusing interface and several are actively switching away.² | Boulevard carries a substantial review footprint (123 G2 reviews plus Capterra and Trustpilot listings), but public snippets expose few verbatim user opinions. |
| Biggest gotcha | Pricing is quote-only; third-party guides document hidden fees and add-on costs⁸ | Expect sales demos and quotes rather than transparent published pricing tiers. |
Pick Zenoti when
- Multi-location salons, spas, and medspas
- Chains needing centralized reporting and EMR
- Medspas wanting ePrescriptions and AI features
- Wellness/franchise brands scaling past a few locations
When Zenoti is not a fit
- Solo stylists and single-chair salons . way overkill
- Single-location spas wanting simple, affordable booking
- Buyers needing transparent, self-serve pricing
- Small teams without admin staff to run the system
Pick Boulevard when
- Multi-location salons and spas
- Medspas needing charting plus booking
- Growth-minded self-care brands
- Teams bundling booking, POS, and payments
When Boulevard is not a fit
- Solo stylists and chair renters . overkill
- Any business outside beauty and wellness
- Small shops wanting cheap, simple booking
- Buyers demanding published self-serve pricing
Sources
review
- Zenoti Trustpilot reviewstrustpilot.comreview
- Zenoti Capterra reviewscapterra.comreview
- Reddit: Switching from Zenotireddit.comreview
review
review
news
- TechCrunch: Zenoti becomes a unicorn with $160M roundtechcrunch.comnews
- GeekWire: Zenoti bets big on AIgeekwire.comnews
- PitchBook: Zenoti company profilepitchbook.comnews
- GetLatka: Zenoti revenue and fundinggetlatka.comnews
- Zenoti security pagezenoti.comsecurity
- Zenoti Trust & Compliance Centertrust.zenoti.comsecurity
- Washington AG breach filing (European Wax Center)agportal-s3bucket.s3.amazonaws.comsecurity
