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VERDICT

Should I use Zenoti?

All-in-One Platform for Beauty, Fitness & Wellness - zenoti.com

Depends. Buy Zenoti if you run a multi-location spa, salon, or medspa that needs an enterprise all-in-one suite with EMR and centralized reporting. Skip it if you are a single-location or solo business — it is quote-priced, heavier to run, and simpler tools like Mangomint, Boulevard, or Square will fit better.

Confidence

Medium. Based on 20+ public sources: G2, Trustpilot, Capterra, Reddit, TechCrunch, GeekWire, PitchBook, and Zenoti case studies. Review snippets were truncated, so quotes are partial.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Multi-location salons, spas, and medspas
  • Chains needing centralized reporting and EMR
  • Medspas wanting ePrescriptions and AI features
  • Wellness/franchise brands scaling past a few locations

Not for

  • Solo stylists and single-chair salons — way overkill
  • Single-location spas wanting simple, affordable booking
  • Buyers needing transparent, self-serve pricing
  • Small teams without admin staff to run the system

Gotchas - check before you buy

high

Pricing is quote-only; third-party guides document hidden fees and add-on costs

medium

Migration cuts both ways: several Reddit threads document owners leaving Zenoti

medium

BBB complaints profile exists — check support expectations before signing

Pros and cons

Pros

  • G2 category leader for spa, salon, and medspa management
  • All-in-one: booking, POS, memberships, marketing, reputation, built-in EMR
  • 30,000+ customers across 50 countries
  • Built-in EMR with ePrescriptions for medspas
  • Profitable, well-funded vendor ($334M raised) still investing in AI

Cons

  • Interface confusion: users report clients complain it is clunky
  • No public pricing; hidden-fee complaints documented by third parties
  • Multiple Reddit threads show medspa owners switching away from Zenoti
  • Feedback described as mixed for medspas specifically

Sources & method

Analyzed 9/26/2026 - 18 sources - Publishes a trust center, security documentation, and a vulnerability disclosure program; one 2023 customer-incident filing appears in sources.

official x2review x8security x3news x5
  • 2023 Washington AG breach filing involving European Wax Center, A May 25, 2023 Washington State Attorney General breach filing referencing a threat actor and European Wax Center appears among Zenoti-related security sources; Zenoti's direct involvement is not confirmed by the snippet.

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 18

    Sources

  • Analyzed

  • Value for money: 2/5. Quote-only pricing; hidden-fee complaints recur
  • Ease of use: 2/5. Interface confusion is a recurring user complaint
  • Feature depth: 5/5. G2 category leader; broad all-in-one suite
  • Support quality: 2/5. BBB complaints on file; Reddit owners switch away
  • Security posture: 3/5. Trust center and disclosure program; 2023 incident filing
  • 4.5/5 G2 seller rating 312 reviews
  • 30,000+ Customers across 50 countries
  • $334M Total funding $1B+ unicorn valuation
  • $174.3M ARR 2024, per GetLatka

Pricing

Not disclosed

Security

Publishes a trust center, security documentation, and a vulnerability disclosure program; one 2023 customer-incident filing appears in sources.

  • 2023 Washington AG breach filing involving European Wax CenterA May 25, 2023 Washington State Attorney General breach filing referencing a threat actor and European Wax Center appears among Zenoti-related security sources; Zenoti's direct involvement is not confirmed by the snippet.16

What users say

Sentiment is mixed: reviewers praise feature depth and category leadership, while medspa users on Reddit complain about a confusing interface and several are actively switching away.

“Clients complain the interface is con…”
Reddit, r/MedSpa
“We currently use Zenoti, but I seriou…”
Reddit, r/MedSpa
“Zenoti is a great software and it h…”
Reddit, r/MedSpa

Alternatives

Compare Zenoti with each alternative.

  • Square Appointments

    Budget booking plus POS for small salons; far simpler

Companies that use it

  • Pure MedSpa
  • OrangeTwist
  • SkinZone Medical
  • DePasquale The Spa
  • European Wax Center16
Full analysis

Based on 20+ public sources: G2, Trustpilot, Capterra, Reddit, TechCrunch, GeekWire, PitchBook, and Zenoti case studies. Review snippets were truncated, so quotes are partial.

Enterprise-grade spa/medspa suite: powerful for multi-location chains, overkill and quote-priced for single-location businesses.

Methodology

Based on 20+ public sources: G2, Trustpilot, Capterra, Reddit, TechCrunch, GeekWire, PitchBook, and Zenoti case studies. Review snippets were truncated, so quotes are partial.

Sources

  1. Zenoti seller reviews on G2g2.com
    review
  2. Zenoti product reviews on G2g2.com
    review
  3. Zenoti Trustpilot reviewstrustpilot.com
    review
  4. Zenoti Capterra reviewscapterra.com
    review
  5. Reddit: Switching from Zenotireddit.com
    review
  6. Reddit: Seeking a better EMR for my Medspareddit.com
    review
  7. Reddit: Switching from Mangomint to Zenoti or Meevoreddit.com
    review
  8. Zenoti Pricing: Plans, Costs & Hidden Feespabau.com
    review
  9. Zenoti named G2 leader in spa and salon softwareprweb.com
    news
  10. TechCrunch: Zenoti becomes a unicorn with $160M roundtechcrunch.com
    news
  11. GeekWire: Zenoti bets big on AIgeekwire.com
    news
  12. PitchBook: Zenoti company profilepitchbook.com
    news
  13. GetLatka: Zenoti revenue and fundinggetlatka.com
    news
  14. Zenoti security pagezenoti.com
    security
  15. Zenoti Trust & Compliance Centertrust.zenoti.com
    security
  16. Washington AG breach filing (European Wax Center)agportal-s3bucket.s3.amazonaws.com
    security
  17. Zenoti customer success storieszenoti.com
    official
  18. Zenoti pricing pagezenoti.com
    official

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