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VERDICT

Should I use Capterra?

Software discovery and review marketplace - capterra.co.uk

Depends. Use it as a free starting point to discover and compare business software, but don't trust rankings at face value — vendors pay for placement. Skip it if you need neutral, verified reviews; use G2 or TrustRadius alongside it.

Confidence

Medium. Based on 12 public sources; many snippets truncated, so review sentiment details were limited.

Ratings

  • Value for money
  • Ease of useNo direct evidence in sources
  • Feature depthDirectory breadth, but depth unstated
  • Support quality1,077 Trustpilot reviews; sentiment unstated
  • Security postureNo public security page; no findings

Pricing

Free

Buyer

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Vendor — BasicFree listing
Vendor — PaidPPC/lead budget required

Best for

  • Buyers shortlisting business software
  • SMBs researching niche software categories
  • Vendors collecting reviews and leads
  • Mining reviews for product ideas

Not for

  • Buyers who trust star ratings at face value
  • Anyone expecting a tool — it's a directory, not software
  • Enterprises needing analyst-grade procurement research
  • Vendors with zero ad budget expecting organic reach

Gotchas - check before you buy

medium

Reviewers get ~$100 Amazon gift cards, which can inflate scores — read review text, not stars.

medium

Listings are pay-to-play: sponsored PPC results surface first; ad budgets start undisclosed.

medium

Vendors report mixed ROI on paid listings; treat Capterra PPC spend carefully.

low

.uk has no public security page — transparency gap before submitting data.

Pros and cons

Pros

  • Free for software buyers; vendor-funded model
  • Over 25 years listing business software
  • Covers hundreds of categories from CRM to vulnerability management
  • Publishes buyer guides, shortlists, and research reports

Cons

  • Vendors pay for placement and leads; neutrality questioned
  • Reviews incentivized with $100 Amazon gift cards
  • Some IT buyers openly distrust its rankings
  • Ownership churn: Gartner sold it to G2 in 2026
  • UK site publishes no public security page

Sources & method

Analyzed 9/26/2026 - 12 sources - No known Capterra vulnerabilities found; a third-party WordPress widget for Capterra reviews appears in Wordfence's vulnerability database.

official x5review x4security x1news x2
  • Third-party WordPress plugin flagged, Wordfence threat-intel lists the 'Review widgets for Capterra' WordPress plugin — third-party embedding tool, not Capterra itself.

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 4/5. Free for buyers; vendor-funded model
  • Ease of use. No direct evidence in sources
  • Feature depth. Directory breadth, but depth unstated
  • Support quality. 1,077 Trustpilot reviews; sentiment unstated
  • Security posture. No public security page; no findings
  • 1,077 Trustpilot reviews on www.capterra.com
  • Free Buyer cost monetized via vendor ads and leads
  • Free + paid Vendor plans free listing vs paid PPC/lead plans
  • Gartner → G2 (2026) Ownership also owns GetApp, Software Advice

Pricing

Buyer

Free

  • Unlimited directory browsing
  • Reviews, comparisons, buyer guides

Vendor — Basic

Free listing

  • Standard profile entry

Vendor — Paid

PPC/lead budget required

  • Pay-per-lead placements
  • Sponsored visibility

Security

No known Capterra vulnerabilities found; a third-party WordPress widget for Capterra reviews appears in Wordfence's vulnerability database.

  • Third-party WordPress plugin flaggedWordfence threat-intel lists the 'Review widgets for Capterra' WordPress plugin — third-party embedding tool, not Capterra itself.12

What users say

Users like the free breadth and gift-card review incentives, but many openly question whether rankings are neutral.

“You should be using capterra. It's absurd. $100 amazon ...”
Reddit, r/beermoney
“Well, not that I trusted it to begin with, but certainly ...”
Reddit, r/msp

Companies that use it

  • Procurify
  • Process Street
  • accesso ShoWare
  • CyberSentriq
  • Revver
Full analysis

Based on 12 public sources; many snippets truncated, so review sentiment details were limited.

Free software directory — fine for browsing, but vendors pay for placement, so verify reviews elsewhere.

Methodology

Based on 12 public sources; many snippets truncated, so review sentiment details were limited.

Sources

  1. Capterra: Find The Right Softwarecapterra.com
    official
  2. Capterra - Wikipediaen.wikipedia.org
    official
  3. Read Customer Service Reviews of www.capterra.comtrustpilot.com
    review
  4. You should be using capterra. It's absurd. $100 amazon ...reddit.com
    review
  5. Well, not that I trusted it to begin with, but certainly ...reddit.com
    review
  6. Calling Out G2 & Capterra - The Dark Side of App Directorieslinkedin.com
    review
  7. Capterra Pricing for Vendors (2026): Free vs Paid Plansblastra.io
    official
  8. G2 to Acquire Capterra, Software Advice, and GetApp from Gartnerprnewswire.com
    news
  9. Gartner Acquires Capterra (2015)financialit.net
    news
  10. What Are Capterra Ads and How Do They Work?team4.agency
    official
  11. Market Share of Capterra6sense.com
    official
  12. Widgets for Capterra Reviews - Wordfencewordfence.com
    security

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