VERDICT
18 years helping New Zealand businesses - capterra.co.nz
Depends. Software shoppers should use it free as a shortlisting tool, then verify picks elsewhere because paid placements shape results. Vendors should treat it as a paid experiment, not a reliable lead machine — lead-quality reports are mixed.
Medium. Based on 30+ public sources reviewed; several review snippets were truncated.
Free
Buyers
high
Reviewers were reportedly offered gift cards — read reviews skeptically
high
Vendor pricing splits free vs paid; paid ROI is disputed by agencies
medium
Buyer side is free, but vendor ads carry minimum starting budgets
low
Ownership just changed — G2 bought Capterra and Software Advice
Value for money: 5/5
Rating
Free
Starting price
12
Sources
Analyzed
Free
Free
Not disclosed
No known vulnerabilities found in the sources reviewed.
Users value it as a free research tool but openly distrust its incentivized reviews and paid placements.
“Well, not that I trusted it to begin with, but certainly...”
“You should be using capterra. It's absurd. $100 amazon ...”
Compare Capterra with each alternative.
Bigger review base; same paid-placement caveats now as its owner
Capterra vs G2Deeper reviews aimed at enterprise buyers
Capterra vs TrustRadiusBetter for general business reputation than software specs
Capterra vs TrustpilotDiscovery alternative pitched at IT leaders
Capterra vs TechnologyMatchBased on 30+ public sources reviewed; several review snippets were truncated.
Free software-finder for shoppers; paid placements and incentivized reviews mean verify before buying. Vendors: mixed leads.
Based on 30+ public sources reviewed; several review snippets were truncated.
Anonymous. You can change your vote.
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