shouldiuse.io

VERDICT

Should I use Softwareadvice?

Free software buying advice — vendors pay when you connect. - softwareadvice.co.uk

Depends. Good fit if you want a free guided shortlist and don't mind vendor sales calls afterward. Skip it if you need neutral, unfiltered reviews — go straight to G2 or Capterra instead.

Confidence

Medium. Based on 14 public sources; many snippets truncated, so user quotes are partial.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security postureNo security disclosures found.

Pricing

Free

Buyer advice

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Vendor listingPaid (lead-based)

Best for

  • Small businesses shortlisting software
  • Buyers wanting free guided consultations
  • Vendors building review visibility and awards

Not for

  • Buyers wanting neutral, pay-free comparisons
  • Anyone who hates follow-up sales calls
  • Teams that can shortlist via G2/Capterra themselves
  • Niche tools with thin review coverage

Gotchas - check before you buy

medium

Guess: expect vendor sales calls after requesting advice — that's the lead-gen model.

medium

'Free' is vendor-funded; recommendations may favor advertisers over best fit.

medium

Vendors actively manage profiles and solicit reviews — treat ratings as curated.

Pros and cons

Pros

  • Free for buyers — vendors pay when you connect
  • Covers many sectors: HR, construction, marketing and more
  • Over 1 million businesses have relied on it
  • Established 2005; backed by Gartner/G2
  • 4.2/5 'Great' rating on Trustpilot

Cons

  • Vendors pay for leads, so shortlists can skew toward paying sellers
  • Reddit users openly question how accurate the reviews are
  • Heavy overlap with Capterra and GetApp — same parent, same inventory
  • No public security page found on the UK domain

Sources & method

Analyzed 9/20/2026 - 11 sources - No known vulnerabilities found in the sources reviewed.

official x2review x5security x1news x3

Key stats

  • Value for money: 5/5

    Rating

  • Free

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 5/5. Free to buyers; vendors pay for leads.
  • Ease of use: 4/5. Guided matching at no cost to buyers.
  • Feature depth: 3/5. Guess: broad sector coverage, shallow per-tool detail.
  • Support quality: 4/5. 4.2/5 Trustpilot on overall experience.
  • Security posture. No security disclosures found.
  • 4.2/5 Trustpilot rating 'Great' — TrustScore 4 out of 5
  • £0 Price for buyers Vendors pay when you connect
  • 2005 Founded Austin, TX; now Gartner/G2-owned
  • 1M+ Businesses served Per LinkedIn company profile

Pricing

Buyer advice

Free

  • Guided software shortlists
  • Free vendor consultations
  • Reviews, comparisons, awards

Vendor listing

Paid (lead-based)

  • Vendor pays when buyers connect
  • Review and profile management

Security

No known vulnerabilities found in the sources reviewed.

What users say

Trustpilot users rate it 4.2/5 'Great', while Reddit threads are mixed, questioning review accuracy and its vendor-paid lead model.

“My first company used SoftwareAdvice for buying leads”
Reddit, r/sales
“What's been your experience? Anyone getting good results?”
Reddit, r/sales (thread title)

Companies that use it

  • Route4Me
  • Novi AMS
  • ManageEngine
  • Procurify
  • Aircall
Full analysis

Based on 14 public sources; many snippets truncated, so user quotes are partial.

Free buyer advice funded by vendor leads: handy for shortlists, but expect sales calls and pay-to-play skew.

Methodology

Based on 14 public sources; many snippets truncated, so user quotes are partial.

Sources

  1. Software Advice homepagesoftwareadvice.com
    official
  2. Software Advice Trustpilot reviewstrustpilot.com
    review
  3. Software Advice - Wikipediaen.wikipedia.org
    news
  4. Software Advice LinkedIn profilelinkedin.com
    official
  5. Reddit r/sales — using SoftwareAdvice to buy leadsreddit.com
    review
  6. Reddit r/software — opinions on SoftwareAdvice reviewsreddit.com
    review
  7. Reddit r/smallbusiness — Capterra & Software Advice worth the hype?reddit.com
    review
  8. G2 — Software Advice alternativesg2.com
    review
  9. Softwareadvice.co.uk security pagesoftwareadvice.co.uk
    security
  10. Tracxn company profiletracxn.com
    news
  11. G2/Capterra/SoftwareAdvice joint platform note4dayweek.io
    news

Rate this review

Anonymous. You can change your vote.

Loading votes…

Comments

One queue. No nested comments. Give a display name first. Limit: 200 words per comment and 7 comments per day. You can edit or delete yours.

Save a name to write a comment.

0 / 200 words

No comments yet.